Promotional Messages Across the World # 2

This is another advertisement that I found interesting in one of the British train stations. This advertisement was one of the largest promotional messages that I saw while in London, which I thought was interesting. Most of the advertisements I saw were very understated and not as aggressive as American advertisement, but I thought this one was more familiar to promotional messages in America.

This message caught my attention, because of the size, the colors, and the suggestive message. It is also strategically placed. This is what you see as you are coming down the escalator, so it really is one of the only things for you to look at as you ride down.

I feel that the target audience for this advertisement are young couples who enjoy going out and eating great food that most of the time will require a reservation. This advertisement is mainly trying to persuade audiences to start using Bookatable to plan their date nights and special evenings with family or friends.

The words communicate that Bookatable has an endless amount of dinner deals and reservation options depending on your preferences. The phrase "go bottomless" refers to the amount of "free-flowing" deals that Bookatable has to offer. The advertisement also communicates that this is run by a reputable source, Michelin, which is a world renown guide to amazing restaurants around the world. This advertisement definitely gets my attention. I am really into the food scene, especially in different countries, so I would definitely be intrigued in using this website.

This message is culturally different from American advertisements, because it uses a cheeky phrase to draw you in, but kind of leaves you wanting more. In America, advertisements are pretty straightforward, while this advertisement encourages you to go online and see for yourself what they have to offer you. This is another example of how British media uses a soft approach instead of an aggressive one when selling something.

I really enjoy this advertisement, because I feel like it is visually appealing and easy to read. it gives just enough information for you to understand what it is promoting, but not enough for you to not want to know more about it if you are into the food scene.